01 / 04Artificial Intelligence · B2B

Orbi

Artificial intelligence for companies. Digital specialists, knowledge and integrations in a single environment.

Production launch: Oct. 2026
Coopersystem clients that adopted Orbi: Adoption by corporate clients

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Orbi chat interface with HR, Legal and Sales digital specialists

Overview

Orbi was built to make it easier for companies to adopt artificial intelligence, offering different models and capabilities in a single environment.

Adopted by: Unimed and OCB, already Coopersystem clients
In production: October 2026

My role

I led the product discovery, comparing competitor offerings and the costs of artificial intelligence models to propose per-user pricing plans. I also helped shape the proposition, the market analysis, the pricing strategy and the product priorities.

Strategy, AI and pricing

Product Discovery and opportunity identification
Market and competitor analysis
MVP definition and evolution
Evaluation of artificial intelligence models
Pricing studies and AI consumption feasibility
Roadmap and backlog prioritization
Stakeholder alignment
Tracking development and product evolution
Launch strategy and client adoption

Results

Product released to production in October 2026.
Unimed and OCB, already Coopersystem clients, adopted Orbi.